Use Cases
Data Generation
Strategy
Storytelling
U
(1) Find Your Use Case
Search below or click a card on the right, e.g. Validation.
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Includes Self-Service and Project use cases.
Self-Service Use Cases
Run immediately in the Emotion Machine.
No data integration required.
Project Use Cases
Requires data integration before use.
Include product and/or sales data.
Segments
Customers
Others
Validation
Check if audiences match reality and remove redundancy.
Value
Rank segments by their impact on growth.
Resonance
Check which tones inspire or alienate different segments.
Alignment
Ensure that every offering matches segment expectations.
Acquisition
Turn first-time interest into lasting relationships with the right hooks.
Engagement
Reveal how customers interact day-to-day - and how to engage them.
Cross & UpSelling
Expand value without overwhelming your customers.
Retention & Loyalty
Optimize your focus on loyalty and churn prevention.
Brand
Ensure your brand tone, values, and positioning resonate across audiences.
Content
Check if campaigns and formats connect emotionally with your audience.
Products
Measure whether your portfolio creates emotional distinctiveness and coherence.
Influencers
Reveal which voices truly fit your customers and segments.
(2) Your Use Case Details
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Question
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Description
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Strategic Purpose
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Recommended Metrics
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ID:
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Your Data Needs
Your Emotion Data Requirements
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(3) Take action
You’ve selected a self-service use case.
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but you'll need access to our tools.
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You’ve selected a project use case.
Project use cases require integration with your company data
— typically product data and/or anonymized sales data.
Contact WUNDER to discuss how we can support your project.
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Use case not yet defined (or action information missing).
Sticky Note for Use Case
You will need to generate the following data profiles:
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